For this Nike Vapormax campaign, we wanted to find the spirit of iconic Nike campaigns of the 2000’s. An agressive and dreamy take on being a modern rapper, including helicopters, skyscrapers and most importantly, a high level of flexing.

Custom lettering, logo and visual created for the Nike Laylow campaign to be printed on flags, helicopters, hoodies.

Graphic design Eliott Grunewald

Campaign photos accompanying the release of the Nike video, shot in Guadalajara, Mexico shoot by Ilyes Griyeb

Editorial for Vogue France, presenting Laylow as the director of the movie of his life.

Directed by Arnaud Bresson

Photographed by Thibaut Grevet

Set Design Camille Lebourges

Style Roberto Piu