Mohamed Sqalli

Mohamed’s vision as a creative director is at the intersection of cultural relevance, quality of execution and entertainment value. As a creative, his vision consists mainly in reinterpreting vernacular, traditional elements and turning them into pieces as universal as possible.His work always explores culture, history, poetry, mythology or craftsmanship in order to create dense, rich popular pieces. This approach is mostly inspired by the avant-garde creative movements in post-independent countries in Africa.