Brand guidelines and monogram design for sustainable fashion brand. Reformation is a fashion brand making sustainability sexy through simple yet cool and stylish collections, with the lowest impact possible on the planet. The brand keeps it simple in its communication too, with a minimal and modern aesthetic: they let the clothes speak for themselves.

To convey Ref’s value and to complement their visual identity, we created a monogram integrating the brand’s convictions in its image: with the idea of loop made by the conveying Rs, but also of a subtle bow. We also consolidated the brand’s guidelines by adding new colors and typographies in the chart.