Rave New World. A global campaign celebrating the second summer of Love, bringing to life the euphoric, free spirit of rave culture, which is still very alive today.

We worked with photographer Lee Wei Swei for the campaign, who used his analog techniques in the darkroom to replicate the kaleidoscopic mood of the 90’s summer of love.

For the film, we worked with up-and-coming director Roberto Colombo, to create a surreal journey to a fictional rave with surreal elements brought to life by Ruff Mercy.