A print and digital global campaign highlighting the brands sustainability initiatives, shot on location at top of the Mont-Blanc glacier. Photographed and directed by Alex F. Webb

The stills campaign relied on strong graphic messaging, paired with the imagery, mixing archival and modern.

The campaign launched with a three page cover wrap in the New York Times.

The film recounts the story of the brand ’s commitment to sustainability, through a narrative voice-over. Our new footage was then paired with archival footage retracing the long history of the brand.