Brand identity and creative direction for Dodiee. Creating a brand from ground zero. Shaping the identity of a new womenswear line specialising in uniquely supportive garments that illicit femininity.

A new vision brought to life visually from the logo, and all its various applications to a launch campaign.

We created a one-of-a-kind, bold and memorable logo based on a rare, archived signature which held deep personal meaning to the founder.

We then developed a minimal branding system across all physical touch-points - using shades of off-white as the main palette, coupled with subtle textured materials, and logo overlays using blind stamping and varnish inks.

For the launch campaign, we opted for an intimate setting in studio, letting the clothes shine without any distractions. Each video acted as a moving portrait.